Market Research
As the official directory for restaurants, bars, and cafes in Lebanon with more than 24 million hits per year, we are the only online market research company that measures what consumers actually eat and drink. We offer food and beverage reporting uniquely positioned to help our clients understand the critical trends in the Beirut restaurant industry. In addition to monitoring Lebanese consumer behavior, we provide the latest information about restaurant concepts, menu activity, and food trends that drive greater sales.
Foodservice Market Research
We offer industry insights and a clear view of trends in the foodservice industry to guide better sales and marketing decisions for your company. We have collected online market research for more than 6 years and are proud to hold the largest database in the industry. Our research can inform restaurant concepts, menu activity, and ever-changing consumer demands.
When selecting a consulting agency, consider the following criteria:
- Does the company constantly track current consumer and emerging restaurant trends?
- Can the company accurately gauge marketplace attitudes, behavior, and preferences on a regional, national, and/or international basis?
- Can the company accurately gauge internal guest and managerial company attitudes and perceptions?
- Can the company interpret and transform the insights into marketing power and competitive advantage?
We utilize custom qualitative and quantitative data collection mechanisms. In-depth one-on-one interviews and focus groups are particularly useful techniques for exploring complex issues of brand positioning, restaurant concept testing, etc. prior to validation by more detailed survey methods.
REPORTS READY FOR PURCHASE:
Reports include charts for comparison, and are accompanied by market analysis.
> 2012 Online Market Research (6 months)
> 2011 Online Market Research (12 months)
> 2010 Online Market Research (12 months)
All reports analyze in detail the following “most searched for” categories:
- Cuisines
- Price ranges
- Opening hours
- Search inquiries for the most searched for restaurants, bars, and coffee shops (for the year of the report that you purchase)
- New needs including facilities, specific cuisines, and other searches performed by consumers regarding preferences
- Most rated restaurants by location and cuisine
- Types of new cuisine consumers would like to see in Beirut during the 12-month research period
